The task was to highlight the bank’s technological edge while subtly playing with a sense of nostalgia.
The design uses the bank’s official brand colors and the corporate typeface, Futura New, in two weights. Since the focus is on emotion and nostalgic themes around “love and bubble gum,” a soft, muted color palette was chosen.
A gradient and a circuit board illustration emphasize innovation and technology. Badges were designed in three variations, based on the attendee’s role at the conference.